SEO stands for Search Engine Optimisation. Simply put, it’s a digital marketing technique that search engines, like Google, use to match keyword searches with website content.
This could be for product searches, such as “bikes for sale” or a search for a place such as, “the capital of England”. Google then returns what it believes are the most accurate, relevant and trusted websites to solve this query.
The context for SEO you should be interested in, is how to capture potential customers, and converting them on your website.
Firstly, you’ll need access to the code / back end of your website. This could be through a content system like WordPress, or simply by having access to the HTML code.
Secondly, you need to understand what it is you’re trying to achieve. You should have clear objectives on certain types of content, and what keywords you are targeting.
Finally, you’ll need to be patient. SEO results don’t happen overnight, try looking at creating a long term strategy, and regularly updating your website.
Ensure your site is secure. Using an SSL certificate enables you to have a HTTP(S) website. This additional layer of security is picked up by search engines, and is now a leading rank factor. Google wants to deliver secure websites rather than un-secure websites.
Focus on 2-4 keywords per page. Use the most common keyword in the page title, description and sub-headings. Try to focus your content around this keyword, and its synonyms. Don’t spam the keyword, try to make it sound natural.
40% of users will leave a website if it takes longer than 3 seconds to load. Remove any large files, such as videos, images or unnecessary plugins. Quick websites save customers time. Remember your aim is to solve a users query.
Update your website frequently. If you’re writing content on a particular subject, keep it fresh. This helps Google crawl your site, and search engines often reward new, updated content.
Write for the user, not the search engine. Users want their query to be answered, in an easy to digest way. So make it readable, and easy to understand.