What is SEO, and why should you be interested in it?
SEO stands for Search Engine Optimisation. Simply put, it’s a digital marketing technique that search engines, like Google, use to match keyword searches with website content.
This could be for product searches, such as “bikes for sale” or a search for a place such as, “the capital of England”. Google then returns what it believes are the most accurate, relevant and trusted websites to solve this query.
The context for SEO you should be interested in, is how to capture potential customers, and converting them on your website.