Yes, that’s right, it’s Christmas time… We know it might be a bit premature, but getting ready for your Christmas ecommerce season takes quite some time.
We’ve created these Christmas ecommerce tips to help you grow your sales, and to keep any new customers returning through the New Year.
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As we write this article (12th September) there’s just 103 days left before Christmas. Obviously, customers like to get their shopping done early so they can focus on the festivities.
As a business owner you’ll be aware that Christmas is an important part of the year, not just for ecommerce! This year it’s estimated Britons will spend roughly £850 on Christmas.
Make it clear when the last day of ordering is for Christmas delivery. This encourages users to complete their purchases, and avoids disappointment.
Creating a fun, festive website increases engagement and conversions. Bright colours attract attention, and themed backgrounds often mean users spend more time on a particular site.
Create a Christmas themed landing page, where customers can see any special festive offers you may have.
Using a Christmas discount code gives people a compelling reason to complete a purchase. Display this on your Christmas landing page as well as reminding them on various other pages.
So, you might think this eats in to your bottom line. However, delivery fees are often the leading cause of drop-offs. Giving free delivery helps conversions, and that means more sales!
Gift sets are a great way to increase your margins. Discounted bundles are great gifts for family and friends, and perfect for stockings!