SEO Tips
Secure
Ensure your site is secure. Using an SSL certificate enables you to have a HTTP(S) website. This additional layer of security is picked up by search engines, and is now a leading rank factor. Google wants to deliver secure websites rather than un-secure websites.
Keywords
Focus on 2-4 keywords per page. Use the most common keyword in the page title, description and sub-headings. Try to focus your content around this keyword, and its synonyms. Don’t spam the keyword, try to make it sound natural.
Speed
40% of users will leave a website if it takes longer than 3 seconds to load. Remove any large files, such as videos, images or unnecessary plugins. Quick websites save customers time. Remember your aim is to solve a users query.
Frequency
Update your website frequently. If you’re writing content on a particular subject, keep it fresh. This helps Google crawl your site, and search engines often reward new, updated content.
Writing Style
Write for the user, not the search engine. Users want their query to be answered, in an easy to digest way. So make it readable, and easy to understand.
